Hi, I'm Sam.

I’m 42 years old and live in Cyprus with my partner, Uriya Ganor, a talented creative professional.

I’m a mechanical keyboard enthusiast and a general tech gadget lover. My passion for keyboards began in 2021 when I bought my first one — a 75% pre-built Yunzii keyboard, chosen mainly for its design I quickly fell down the rabbit hole of this hobby, and today I’m fully immersed. I now own 10 keyboards (and counting), countless sets of switches and keycaps, a lubing kit, and spend hours watching keyboard content on YouTube.

In 2023, I wrote The Mechanical Keyboard Guide, available here on this website. Throughout the writing process, I deepened my knowledge, conducted extensive research, and explored the field to create a resource for anyone interested in this fascinating hobby.

Professionally, I’m a UX/UI expert. I previously served as Head of Content and Digital for an Israeli marketplace website until 2024, and now work as a consultant in eCommerce and user experience for a food company in Kenya.